Thursday, March 20th, 2008
Author: Jon B
How to Design a Successful Logo
A Logo can help or hurt Your Business: what about your logo: 
When it comes to design a successful logo the key word is “The quality” It is that simple! Trademarks and Logos make up the most international language in the world. An excellent logo design can cross many barriers and provide your organization with a means of delivering to your customers a clear and consistent message.
Every successful company has its own “character” and just as human character, it can also be very complex. Same is true with your company’s personality. A successful logo is a means of squeezing a complex reality into a single, simple statement, one that can be controlled, modified, developed and matured over time. Your logo needs to be much more than just a unique mark for your company. It must be a sign of quality, value, and reliability too.
A logo must do these things successfully, what about your logo?
Recognition: for your company, product, or service.
Distinguish: it from the mass of other similar companies.
Converse: the information as to your products value and quality.
Add worth: – by causing you to provide a quality service in order to maintain your company’s reputation.
Symbolize: potentially valuable assets. When people see your logo design, can they tell by the design that your product or service is of high quality?
If your logo design doesn’t do these things, then you might need to update it, possibly seeking professional advice as logo is very important as a public image of your company.
Is my logo design is truly that essential?
Well it is! It is extremely important as your logo is a part of the foundation on which you build your brand. Especially since the recent bang of Internet businesses, but even before that, consumers have an overpowering diversity of choices. Chances are that whatever you are selling, there is something similar to it already available. Chances are there are many companies out there in direct competition with you right now. Yes, there are very few products that are shielded from direct competition.
Its really good to have so many open source Photoshop brushes and tutorials to learn and implement from !
It’s amazing to see some of the ‘self designed’ logos out there that are so terrible and don’t say anything about the business except that they don’t care about the message they are sending to the public.
I always learn something new when visiting thank you very much!
Thank you for this wonderful Subject
leader designer
http://leader-d.co.cc/blog
The important for a logo to be distinctive and at the same time.This leads to the success of a logo, and ultimately of a brand, on a broader scale by presenting viewers with something different that has not been built on the art or style of other already existing logos.
The uniqueness of a logo guarantees brand’s recognition.
Simplicity is beauty… That’s the main important thing to keep. But not all the time, coz mostly it just depende what the company needs…
In my opinion, Simplicity is the key to make your logo easy to recognize. Try to minimize color used, also help people remember logo quicker. First of all, before start doing any logo, the research must taken place. Learning your market will help your logo design successful.
Yes, logo is definitely an integral part of a business identity but in my opinion the logo is more important when your business is well established. Spending too much on a logo when no one knows may not be such a good idea initially.
Many comanpies save their money by creating an effective logo. Logodesign becomes more and more important and almost every company should think about why the logos of Google, Coca & Cola etc. are so recognized by the people in the world.
Contrast helps a logo in differentiating its elements. A successful logo consists of a compelling color scheme, artistic text and alluring style. Hence, with so much going on in a logo, the possibility of damage to the overall image of a logo is overwhelming. Thus, a successful logo should incorporate the contrast factor in it to avoid being diminished. Each element of a logo should compliment the other to restrict damage.
The uniqueness of a logo guarantees brand’s recognition. Thus, it is important for a logo to be distinctive and at the same time, should be appealing. This leads to the success of a logo, and ultimately of a brand, on a broader scale by presenting viewers with something different that has not been built on the art or style of other already existing logos.