More Calls
185%
Back to Projects
Case Study
Commercial & Residential Services / Lead Generation / 2024
1st Choice Locksmith Houston
Built for a 20-year family-owned locksmith business, this WordPress platform was designed around one priority: getting the right customer to the phone as fast as possible. Every layout decision was driven by urgency, trust, and mobile accessibility.
WordPress Astra PHP MySQL JavaScript Swiper.js
Faster Call Actions
49%
Local Pack Visibility
#1-3
Inbound calls increased by 185% within the first quarter. The redesigned mobile experience made call actions dramatically faster, and targeted local pages pushed key service areas into the top local pack positions.
Project Overview
Designing a focused digital experience
When someone is locked out, they're not browsing — they're panicking. The old site buried the phone number, loaded slowly on mobile, and offered no immediate sense of local authority. Chris needed a site that could compete in a neighborhood-by-neighborhood search landscape.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Intent Mapping
We started by understanding the mindset of someone in a lockout situation — stressed, on a phone, needing help now. That informed where the phone number lived, how the hero section was structured, and what copy came first.
Service Architecture
We built out dedicated location and service pages to capture hyperlocal demand. Each page was written and structured to reflect the specific neighborhoods Chris's team regularly serves.
Implementation
Speed was non-negotiable. We optimized Core Web Vitals, made click-to-call prominent on every screen size, and added trust signals — license info, reviews, years in business — right where skeptical new visitors would look.
Iteration
After launch, we reviewed call tracking data to refine CTA placement and messaging by service type and neighborhood. The site got smarter with each cycle.
Visual Highlights
Selected interface moments
Ready to publish your own success story?
We build conversion-focused websites and applications with clear outcomes and measurable impact.
Start Your Project