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Case Study
Accounting / Professional Services Website / 2023
McGrath & Co. PLLC
McGrath & Co. is a specialized accounting firm that serves Texas special purpose governmental entities — a narrow, highly credentialed niche. Their digital presence needed to communicate deep expertise to the boards and administrators who would hire them, while also attracting the kind of thoughtful, mission-driven auditors who thrive in that environment.
WordPress PHP MySQL JavaScript ACF
Mobile Traffic
65%
Avg Session Time
2.5m
A new editorial-driven platform gave the firm a presence that matched the gravity of its work. Inbound inquiries increased by 150% following launch, and the site became a meaningful part of their recruitment pipeline — not just a digital brochure.
Project Overview
Designing a focused digital experience
The firm's work is genuinely specialized — peer reviews, governmental audits, special district compliance. Explaining that competently without sounding either too technical or too generic was the real challenge. The site also needed to serve two very different audiences: potential clients and potential hires.
The work balanced conversion strategy, clear information architecture, and performance optimization so the site could support business growth immediately after launch.
Approach
How the project was executed
Brand Translation
We developed a visual language that felt authoritative but not cold — using structured editorial pacing and a restrained color palette to signal credibility without sacrificing personality.
Information Architecture
Practice areas and peer review documentation were organized to make it immediately obvious to a special district board that the firm had handled situations exactly like theirs before.
Content Strategy
Rather than listing capabilities, we led with values: investing in people, working with integrity, serving communities. That framing resonated equally with clients evaluating the firm and talented auditors looking for the right culture.
Technical Build
We built a modular WordPress framework using ACF to make team profiles, service pages, and careers sections dead simple to update — so the firm's staff could manage the site without a developer on speed dial.
Visual Highlights
Selected interface moments
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